Craftsman
No Brand Element Untouched
OH, WHAT
F#[<!ÑG FUN
Being immersed in this legend is a damn hoot. The ride spanned website rebuilds, loyalty platforms, smart product launches and many... many of the brand's signature promotions. It's more than we can cover.
But here's a taste.
"Some of us are born to race. With the other guy, the wind —with Legacy Itself."
HUMAN. DRIVE.
LOYALTY PLATFORM BUILD
MAKER NOISE
A marketing campaign on top of an intelligent digital loyalty platform, Craftsman Club let Makers become flag-bearers. With thoughtful debate and a great team — the platform delivered swagger, affinity and ROI paid media couldn't touch — and was ultimately valued at $200 million when the brand changed hands.
"We're all made to make.
With wood, earth and steel — blood, sweat and tools. So For inspiration, conversation, for INSIDER deals. we rally HERE."
MADE FOR MAKERS
WEB EXPERIENCES
PLACES MADE OF PIXELS
From promotional campaigns to rebuilding and maintaining the brand site, we crafted over a dozen experiences of all shapes and sizes all charged with strengthening the brand and moving product.
NO SWEATERVESTS ALLOWED
NAILED
IT.
Smart Products & Apps
THE INTERNET OF TOOLS
Craftsman's line-up started with the launch of a connected lawn tractor — so we took our marketing hats off, read some Carl Jung — and went into the mind of the mower. The result was Craftsman Smart Lawn. And an Edison Award for innovation.
