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Caesarstone
Quartz Countertop Storytelling
Into Unexpected Places
It started when the designer quartz maker asked us to reimagine the big box shopping experience. It turned into a pilot digital campaign opportunity with Home Depot for 42 stores in New York — with numbers that surprised everyone.
"New York, Your Dream Space is closer than ever. Discover Countertops coveted by designers — Now just around the corner at your Home Depot."
DISTINGUISHED BEAUTY
DISTINCTLY
YOU
Quartz vs. Granite?
COVETED.
CURATED.
Experience Strategy
A SINGLE-MINDED FUNNEL
The team developed dozens of SEM and banner ads based on three shopper mindsets. All drove to a disciplined experience designed to tell just enough but not too much — with single-minded goal of getting visitors to complete one of four high-value tasks — then get to the store.
"See Your Ideas come to life. TheN see them in person at your local home Depot."
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