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Caesarstone

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Quartz Countertop Storytelling

Into Unexpected Places

It started when the designer quartz maker asked us to reimagine the big box shopping experience. It turned into a pilot digital campaign opportunity with Home Depot for 42 stores in New York — with numbers that surprised everyone.

"New York, Your Dream Space is closer than ever. Discover Countertops coveted by designers — Now just around the corner at your Home Depot."
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DISTINGUISHED BEAUTY

DISTINCTLY

YOU

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Quartz vs. Granite?

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COVETED.

CURATED.

Experience Strategy

A SINGLE-MINDED FUNNEL

The team developed dozens of SEM and banner ads based on three shopper mindsets. All drove to a disciplined experience designed to tell just enough but not too much — with single-minded goal of getting visitors to complete one of four high-value tasks — then get to the store.

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"See Your Ideas come to life. TheN see them in person at your local home Depot."
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