Bushnell
CONDITIONS
CHANGE
PERFORMANCE IS UNCONDITIONAL
A Direct-to-Consumer Blitz
Hiring a Hit Squad
When the iconic optics brand made the leap from D2C, there was much be done. The resulting, unique format was a lean, dedicated, scrappy team with the client embedded, all tasked with elevating every element of the Bushnell ecosystem.
"From finding the trail less traveled to perfecting your shot — you belong outdoors. So we make gear that gets you there."
Differentiation and Education
Impress me. Help me shop. Let me shop.
The vast catalog required reworking navigation and redefining their distinct product lines to shorten the path to the cart. We also build multiple tools designed to earn credibility, gain intelligence and help shoppers find their perfect match.
CHOOSE
YOUR
WEAPON
GEAR THAT GETS YOU THERE
Holiday Blitz
Tackling the Turkey Five
Thanksgiving through Cyber Monday would put everything to the test. But the team was ready with daily door busters, product bundles for every interest and a polished experience that exceeded client sales goals.
"Bushnell makes gear the way we do because we love the outdoors just as much as you. And we understand the window of OPPOrTUNITY NEver Waits."
THE SEIZE THE SEASON HOLIDAY EVENT
